Running is a personal matter, which we made even more personal.
We gave runners the possibility to design their own race T-shirt at registration and have a personalized motto printed on it. It expressed their reason for running, why they love exercise, or why they want to take part in this race.
Mottos were then shared via social net works, people could vote for the best ones. They were also printed on a gigantic 150m billboard which covered the fence of Zlute Lazne, the place of the start and finish line on the bank of the Vltava river.