The „hero can“ edition is always something special for Red Bull. It is a unique can design inspired by an athlete or artist, who is known for a prominent personality and his or her connection with Red Bull. The moment this hero can goes on sale, consumer actions and activations are always attached to it.
The last editions of these cans were under our direction - with Vávra Hradilek, Martin Šonka, Vladimír 518 and Eva Samková.