Exclusive music premiere in premium marketing packaging. For the new song of progressive artist Ben Christovao and O2 we prepared an exciting mix of music, interactive experiences and mystery.
Design posters with QR codes allowed users to play previews of the upcoming hit even before its official release. Innovative totem started playing music whenever someone approached them with an activated smartphone. It all culminated in a sold-out concert and a limited edition line of clothing and merchandise.
