For the innovative DNA testing service, we needed a solution that gets under the skin of our potential customers all around the world. And we started from the ground up – we came up with a unique name which nevertheless clearly conveys the essence of the brand.

We created a complete visual identity from the logo to the design of the test kits. We added a slogan, names of the product lines and clever communication. The result is a brand that has been a global success right from the start and leaves a distinctive imprint on generations every day.