Athletes show their skills on the field, while it is up to their association to present their success all around. We implemented a visual identity change for the Sports Centre of the Ministry of the Interior to express and communicate the beauty and strength of sports.
We returned to the original name – Olymp, created a structured logo in the five Olympic colours together with the accompanying communication and applied it to all the elements of athletes’ experience. From training equipment to a good start and up to the podium. This is what we call rebranding for gold.