Red Bull Steep Street

An iconic brand, an iconic Prague street and a race that has the potential to become a legend.

Everything about this project was unique. From the idea of taking the best skateboarders in the world and sending them down a steep, obstacle-filled street in the city center, to the logo co-created by artificial intelligence. The action event of the year - with boundaries pushed in every conceivable direction, up, down, and sideways.