We Are Sparta

The project, which was created by connecting Nike and Sparta, grew into a long-term communication activity. We wrote a manifesto of Spartans, who could proudly sign up for it on the website and leave their name directly at the stadium.

To do this, we created a website,
a complete graphic design of the campaign and we organized a signing in the Nike Prague store. It was historically one of the first first fan activations not only in the Central European region.